Houston, Texas

I write software, photograph fashion shows, and crew a tall ship.

I have spent fifteen years in production software, as an engineer and as a manager. I founded Atelier Actara, which runs fashion shows, and I am its principal engineer. I have photographed fashion under the name Outside the Obvious since 2018, and I crew Elissa, the 1877 barque that sails out of Galveston.

Julien Clifford
J. P. Clifford
15
years in production software
90+
runway shows photographed
7
engineers who have reported to me
1877
the year Elissa was launched

01 · Work

Three kinds of work

Software

I build with Elixir and Phoenix on the back end, React and TypeScript on the front, and Postgres underneath, and I ship native iOS and Android when the product needs them. I have managed engineers at Chess.com, Invisible Technologies, and Amplify, built a QA function from nothing, and owned a product roadmap. I still write the schema and the GraphQL myself.

  • Elixir
  • Phoenix
  • OTP
  • Absinthe GraphQL
  • Postgres
  • React
  • TypeScript
  • Swift
  • Kotlin
  • AWS
  • Terraform
  • Fly.io

Photography

I photograph fashion shows from backstage and publish the work as Outside the Obvious. I have shot New York Fashion Week and Houston since 2018, more than ninety runway shows in all, and published three photo books. Some of it I shoot on film and develop by hand.

  • Runway
  • Backstage
  • Editorial
  • Street
  • Film
  • Prints

Sailing

I am volunteer crew aboard Elissa, a three-masted iron barque built in 1877 that the Galveston Historical Foundation keeps sailing. We do day sails in the Gulf, and in June 2026 we took her up the Atlantic coast to New York, which I wrote up daily at onlytallships.com.

  • Square rig
  • Night watch
  • Aloft
  • Sail handling
  • Ship's log

02 · Experience

Fifteen years in production software

Engineers have reported to me at Chess.com, Invisible Technologies, and Amplify Life Insurance. Before that I built energy and industrial software in Houston at Landdox, Quorum, and BSD Consulting. The résumé has the full version.

  1. Jun 2026 to now

    Atelier Actara Founder and principal engineer · Remote

    Atelier Actara runs fashion shows: casting, lineup, venues, guest lists, and check-in. I designed and built the whole system as its only engineer, including the multi-tenant permission model that lets agencies, brands, and venues work the same show without seeing each other's data. I made AI-assisted development the documented standard, with written engineering conventions, agent skill definitions, and automated verification gates that run before a change ships. I also set the pricing, wrote the financial plan, and designed the brand and design system the product ships with.

  2. Jun 2025 to Apr 2026

    Chess.com Technical product manager · Remote

    I managed three engineers and owned the new-user experience roadmap, sequencing work across product and engineering and holding the release plan for it. I led the onboarding and Connect work streams, which shipped changes to millions of players. I wrote the specs engineers built from, and added the onboarding and activation metrics the team uses to judge funnel changes.

  3. Mar 2023 to Feb 2025

    Invisible Technologies Principal engineer and partner · Remote

    Invisible is an AI services company that delivers to OpenAI, Microsoft, Google, and Amazon. I managed two engineering teams in parallel, with four engineers reporting to me, and owned delivery, hiring, and performance for both. I built the QA function from nothing, with testing standards, documentation, and an automated suite that took coverage from zero to 85 percent. I ran technical hiring, promoted engineers from inside the company, and wrote core product code.

  4. Jun 2022 to now

    Applied Generics Founder · Remote, alongside the roles above

    Under this name I build APIs and full applications for clients. Atelier Actara started here in December 2022.

  5. Sep 2021 to Jun 2022

    Amplify Life Insurance Staff engineer · Remote

    Amplify was standing up its first engineering team and software stack when I joined. I managed three engineers and ran sprint planning, scoping, and retrospectives. I replaced the legacy stack with a company-wide Elixir API server and Postgres database, with continuous integration and tests from the first commit, built the React and Redux front ends against it, and defined the code review policy the team used.

  6. Jun to Sep 2021

    Vic.ai Senior Elixir engineer · Remote

    I shipped core Elixir for an early-stage startup and introduced retrospectives, documentation, and project planning. I built a CSV importer that handled arbitrary client file formats.

  7. Oct 2020 to May 2021

    Quorum Software Senior software engineer · Houston

    Quorum makes enterprise software for the energy industry and bought Landdox in 2020. I integrated the Landdox product into their much larger legacy codebase.

  8. Jun 2015 to Oct 2020

    Landdox Full stack engineer, second engineer hired · Houston

    Landdox made land management software for oil and gas. I planned and led the major features: mapping, bulk data import, and a system that generated payment checks. I interviewed and hired engineers, and joined sales calls to answer technical questions. I worked across Elixir, Node, Angular, React, AWS, and Terraform.

  9. 2010 to 2015

    Earlier Maps and pipelines

    At BSD Consulting I was the only engineer on a web platform for pipeline data, server and client, from prototype through delivery. Before that I was a research assistant at the Conrad Blucher Institute, where I built mobile mapping applications for land surveying with survey-grade GPS and RTK field collection, funded in part by NOAA. I interned at Esri, writing geoprocessing scripts for disaster response, and at Shell, writing Python automation for spatial data pipelines and raster generation from raw sonar, which included seven days at sea on a hydrographic survey.

Technical

Backend
Elixir and Phoenix, OTP, Absinthe GraphQL, Ecto, Node, PHP
Frontend
React, Redux, React Router, Angular, TypeScript, MUI, Tailwind
Data
PostgreSQL, SQL
Platform
AWS, Google Cloud, Terraform, Docker, Fly.io, CI and CD pipelines
Architecture
Multi-tenant systems, enterprise system design, API design
Delivery
Scrum and sprint planning, release planning, code review standards, test automation (ExUnit, Playwright, Vitest), technical hiring
AI enablement
AI-assisted development standards, written engineering conventions, agent skill definitions, automated verification gates

Education

2009 to 2014
Texas A&M University, Corpus Christi. Bachelor of Science, Geographic Information Science and Geomatics.

03 · Atelier Actara

The show runs through here.

Atelier Actara manages fashion shows: it casts models, books photographers and crew, runs the lineup and the venue, and handles guest lists and check-in. Agencies, brands, and venues work the same show without seeing each other's data. I made the first commit in December 2022 and it became its own company in June 2026.

What it is made of

  • Backend. The back end is an Elixir and Phoenix umbrella with Absinthe GraphQL, split into apps for shows, organizations, participants, users, billing, guests, delivery, and imports. Oban runs background jobs, Stripe handles payments, and Postgres holds the data.
  • Web. The web app uses React 19, Apollo Client, and MUI, and a standalone superadmin back office runs on Fly.io.
  • iOS. The iOS app is native Swift, about twenty thousand lines, built for models, crew, and media.
  • Android. The Android app uses Jetpack Compose, Apollo Kotlin, and Hilt against the same GraphQL schema.
  • CLI. The admin CLI talks to the same API, so validation and business logic live in one place.
  • Agents. A set of AI agents playing CEO, PM, CTO, dev, QA, and COO run sprint loops against the repository and coordinate through shared files.

The numbers

First commit
December 2022
Commits
About ten thousand
Umbrella apps
Twelve
Clients
Web, iOS, Android, CLI
Design system
It uses Newsreader and Source Serif with IBM Plex Sans labels, set in ink on newsprint with one gold rule and no rounded corners.

Applied Generics

Atelier Actara grew out of Applied Generics, the practice I have run since June 2022 alongside full-time roles, building APIs and full applications for clients. The same shop produced Exchangr, The List, and AGUA.

04 · At sea

Crew aboard Elissa

Elissa is a three-masted iron barque built in Aberdeen in 1877 and sailed today by volunteer crew out of Galveston. I stand watches, work aloft, and handle sail on day sails in the Gulf. In June 2026 she sailed from the Gulf up the Atlantic coast to New York and I was aboard.

The 2026 passage, from the log

  1. 20 JunWe rounded Cape Hatteras, which was the heaviest sailing of the trip.
  2. 23 JunWe left Cambridge, Maryland under motor, went up Chesapeake Bay in rain, and anchored off Annapolis, where the town came out in small boats to look at us.
  3. 25 JunWe sailed off the anchor and spent the day practicing: three and a half tacks, each one about five minutes of coordinated work on a 150-year-old barque. We anchored again that evening and did dishes for an hour.
  4. 25 JunWe furled the fore squares except the royal, put the Jacob's ladder over the side, and jumped off the head deck into the bay for a swim call. That night The Goonies was projected on the mizzen staysail.
  5. 27 JunWe lay at Chesapeake City, under the bridge, in light rain.
  6. 29 JunWe waited out the current in the C&D Canal, fired a cannon crossing into Delaware, and went out through Delaware Bay into the Atlantic. The next morning I went aloft at sunrise to unfurl, and we made one knot up the New Jersey coast toward New York.

onlytallships.com

I wrote the ship's log for that passage underway and published it at onlytallships.com, laid out like a nineteenth-century periodical. It is built with Astro and has a Leaflet chart of every geotagged entry, an RSS feed, a guestbook, and a small browser-based editor for writing entries from a bunk with poor signal.

Read the log

Before Elissa

My first week at sea was a hydrographic survey during a Shell internship in 2013, where I generated rasters from raw sonar for a geomatics degree.

05 · Photography

Outside the Obvious

I photograph fashion shows from backstage and life aboard tall ships. Most of the runway work is the hour before the doors open: fittings, makeup, last alterations, and models waiting in clothes they cannot sit down in. I have shot at New York Fashion Week and in Houston since 2018, across more than ninety runway shows.

Before the show

These are made backstage at runway shows. Because I also produce shows through Atelier Actara, I take them from inside the work.

Night watch

These are made aboard Elissa, on day sails out of Galveston and on the 2026 passage to New York. Some of it is on film, which I develop by hand weeks after it happened.

Hands

This small series runs through both bodies of work: hands pinning a hem, and hands on a line in the dark.

Books and prints

I have published three photo books: A Poem of Lima, Midnight at Main, and Mis. I sell prints of selected photographs through the print room on the site.

outsidetheobvious.com @outsidetheobvious

Cameras

I shoot with a Leica M3, a Leica X2, a Ricoh GR III, and an Olympus OM-D E-M1X.

06 · Projects

Side projects

2023 to 2026 · JavaScript · three.js

Rod Tips Only

Rod Tips Only puts five fishing rods on a dock in Louisiana and waits for a bite. I model each rod as a tapered cantilever beam, a chain of rigid links joined by torsion springs and solved with XPBD, so a redfish bends it the way a redfish would. It runs as a PWA and has a replay system, catch cards, and a depression meter.

  • three.js
  • XPBD physics
  • Vite
  • PWA

2026 · Astro · TypeScript

OnlyTallShips

OnlyTallShips is the ship's log from Elissa's Atlantic passage. I built it on Astro content collections with Zod schemas and added a Leaflet voyage map, RSS, Giscus comments, and a Markdown editor with a location picker and a photo drop zone.

  • Astro
  • React
  • Leaflet
  • Tailwind
  • Vitest

2022 to 2026 · React

Outside the Obvious

This is the photography site. It has galleries, a print room backed by Pixieset, and a vCard download for people I meet in person, and it deploys to GitHub Pages through Actions.

  • React
  • React Router
  • GitHub Pages

2026 · GDScript · Godot 4

Hurricane Pinball

Hurricane Pinball is a 2D pinball game I wrote in Godot 4. It has a physics ball, flippers, bumpers, three balls per game, a title screen, and a news overlay.

  • Godot 4
  • GDScript

2022 · Elixir

Burritinator

Burritinator is a small Phoenix umbrella that splits API, GraphQL, domain, and database into separate apps and keeps commands apart from queries. Atelier Actara uses the same layout at a larger scale.

  • Elixir
  • Phoenix
  • Absinthe
  • Ecto

2026 · Kotlin

Atelier Actara for Android

The Android client serves models, crew, and media. I built it with Jetpack Compose and Apollo Kotlin against the same GraphQL schema as the web and iOS apps, with Hilt for dependency injection.

  • Kotlin
  • Jetpack Compose
  • Apollo Kotlin
  • Hilt

2012 to 2017 · JavaScript · GIS

Map work

In my GIS years I built an adventure game on ArcGIS Server, wrote a JavaScript library for adventure-game dialog called yadda, contributed to Leaflet.Editable, and published DeviationDetective, an npm package that takes two GeoJSON lines and returns where they differ.

  • ArcGIS
  • Leaflet
  • GeoJSON
  • npm

Ongoing · Dotfiles

Tooling

I type on a Corne split keyboard running ZMK firmware with my own keymap, and I keep my Sway, i3, and Vim configs in public dotfiles.

  • ZMK
  • Sway
  • Vim
  • Shell

Public repositories

This list comes from the GitHub API when the page loads, most recently pushed first.

  • Loading…

github.com/StavroMueller

07 · Timeline

By year

  1. 2009I started at Texas A&M Corpus Christi in GIS and geomatics and built mobile mapping apps for land surveying at the Conrad Blucher Institute.
  2. 2012I interned at Esri and Shell, writing geoprocessing for disaster response and sonar rasters, and spent seven days at sea on a hydrographic survey.
  3. 2014I graduated and became the only engineer on a pipeline data platform at BSD Consulting.
  4. 2015Landdox in Houston hired me as its second engineer, and I stayed five years.
  5. 2018I photographed my first runway show.
  6. 2020Quorum Software acquired Landdox, and I stayed on as a senior engineer through May 2021.
  7. 2021I joined Vic.ai as a senior Elixir engineer, then Amplify Life Insurance as a staff engineer to stand up its first engineering team.
  8. 2022I founded Applied Generics in June and made the first commit on what became Atelier Actara in December.
  9. 2023I became principal engineer and partner at Invisible Technologies, delivering to OpenAI, Microsoft, Google, and Amazon, and started Rod Tips Only on the side.
  10. 2025I moved into product as technical product manager at Chess.com, and photographed New York Fashion Week in February.
  11. 2026Atelier Actara became its own company and shipped its iOS and Android apps. I sailed Elissa from the Gulf to New York and published the log at onlytallships.com.

08 · Contact

Get in touch

Write to me about engineering and leadership roles, consulting, show production, photography commissions, exhibitions, or prints. I am based in Houston and work remotely.

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